As a coach, I accompany and empower you to step more fully into your power and self-expression to live a more joyful and fulfilling life, aligned with your goals. This type of coaching is “liberatory” because it frees you to more expansively express your unique identity and values and be well and fulfilled as you work towards a better world for all. In the process, we draw from your innate resilience and the wisdom of your cultures and ancestors.

1-on-1 Liberatory Coaching

“There are two types of power—supremacist power and liberatory power.

Supremacist power is the ability to dominate, or control, people and things. It is a crude form of power, related to scarcity consciousness, or the belief that the world holds limited supplies of the things we want—such as love, power, and recognition.

Liberatory power is the ability to create what we want. It is real power, related to abundance consciousness, the creative force of life. Liberatory power is about expanding our set of choices and fine-tuning our consciousness so that we can recognize decision points and choose intentionally.”

Cyndi Suarez

take a conscious pause and engage in profound vulnerability
release shame, find clarity, and reclaim agency
design and take next steps that are targeted and meaningful with ease and joy
tap into your liberatory power to consciously, courageously create the life and world you want to live in

I use an empathic, pragmatic and intuitive approach to accompany coach partners to:

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Interested? Let's ChaT

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“Coaching with Heddy has allowed me to see what is possible if I lean into the parts that scare me the most about living my best life. I have a better foundation for self care and honoring my true self. I felt so cared for with Heddy. She made me feel comfortable, safe, and heard. Heddy's deep listening and thoughtful engagement allowed me to be vulnerable despite the challenging topics we discussed.”

She made me feel comfortable, safe, and heard.

Partner + Consultant, reimagine collective LLC

AJ Titong

Coaching Testimonials

“Heddy helped me connect my whole self to my work, enabling me to understand how to be in tune with and channel my feelings to strike a better balance between work and life. She is a great listener. She is able to take the information you provide and consolidate it into the issue that needs to be solved, and quickly identify a strategy to support growth.”

She is able to take the information you provide and consolidate it into the issue that needs to be solved.

Senior Vice President, Strategic Partnerships, UNITE-LA

Amy Cortina

“Heddy is an excellent listener and thoughtful guide. She brings a gentle but powerful approach to her sessions, allowing space for the relationship and conversation to develop naturally over time. In all our sessions, I felt held and cared for, while Heddy asked powerful questions, paid attention to my nonverbal cues, and offered insights based on her rich experience with an eye towards solutions.”

In all our sessions, I felt held and cared for.

Claudia Leung

“Heddy is incredibly smart and empathetic. She makes it very easy and comfortable to be honest about my motivations and thought processes. Our conversations guided me to a place where I could emerge from feelings of self-doubt and inadequacy to embrace a fuller sense of my talents, my instincts, and my values. One result of our work is that I’ve become better at moving with grace through inevitable workplace misunderstandings that would have paralyzed me in the past.”

I’ve become better at moving with grace through inevitable workplace misunderstandings.

Hayley Roberts

“Heddy’s coaching opened me up. The spaces Heddy created lend themselves to trust and freedom and the feeling that you can say whatever you need to say without judgment. In my opinion, the core of coaching is the container you create and she creates a very special container, one where she is listening absolutely without judgment and asking, not leading, but penetrating questions. That’s not only a skill but a gift.“

she creates a very special container, one where she is listening absolutely without judgment.

Reentry Manager, Insight Garden Program

Jamala Taylor

“Heddy’s coaching helped me locate the intelligence in my own body, and begin to work with it in new and empowering ways. In our sessions, tuning into the body revealed space for subconscious and emotional insights that contributed to building my overall mental resiliency. I was able to make a decision that intellectually I couldn’t manage by being guided into bodily awareness. I am now able to apply some of those tools on my own, and I have a lot of confidence in my ability to soften some intense sensations that can arise from limiting beliefs.”

I [now] have a lot of confidence in my ability to soften some intense sensations that can arise from limiting beliefs.

Independent Consultant and Facilitator 

Steph de Wolfe

Director of Programs, New Breath Foundation

what is coaching?

Coaching establishes a partnership (a relational one, not a legal business partnership) between the Coach and the Coach Partner (Client). The purpose of the relationship is to facilitate the Coach Partner’s personal development towards their goals – whether they be spiritual, emotional, professional, or otherwise. Through an inquiry and reflection based approach, the Coach accompanies the Coach Partner in discussing topics important to them to clarify personal needs, values, beliefs, hopes, dreams, aspirations, strengths, patterns, areas of growth and more. Coaching is a comprehensive process that may potentially involve many different areas of life including health, relationships, spirituality, education, recreation, work, finances, etc.

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what is coaching NOT?

Coaching is not counseling, therapy, or advice (legal, financial, medical or otherwise). Although there can be overlaps with these modalities, the primary differences include:
  • A coach is not licensed to diagnose and treat mental health conditions. Coach Partner’s mental health often improves through coaching, but the primary focus is not to diagnose or strategize around alleviating symptoms of mental health challenges. It is often helpful to work in tandem with a therapist and a coach. 
  • The goal of coaching is not to advise you to do what the Coach would do if they were in your shoes. There are instances in life where it’s totally appropriate for you to seek out an expert (such as an IT specialist or a lawyer) to get advice. But coaching is an inquiry and reflection based process designed to help you tap into your inner wisdom. A good coach will always support you in defining your own goals and strategies and committing to what works for you, rather than telling you what to do.

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WHY SHOULD I GET A COACH?

Everyone has their own reasons for seeking coaching, and there are many different types of coaching and coaches out there. So ultimately, this is a question you need to answer for yourself. That said, if you’re working towards fulfilling desires and goals - no matter what they are, a good coach will support you in becoming more confident and brave so that you can move with more ease, joy and grace in your life. I’ve had several coaches in the last seven years while I navigated my own journey. I can honestly say that I would not be where I am today without coaching.

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CAN COACHING MAKE ME RICHER, MORE CONFIDENT, SMARTER, SEXIER, ETC.?

I have good news and bad news. Bad news: like any other personal development process, coaches cannot guarantee results. Good news: like any other personal development process, the more you dedicate to it, the more it will bear fruit. Coaching is centered around you: your perfectly imperfect beautiful self, your desires, your agency, your capacity. This doesn’t necessarily mean doing a lot of extra task based activities. It means showing up authentically with a commitment to yourself and openness to what emerges. Coaching will help you design what’s right for you and support you moving at the pace that’s right for you. (By the way, bigger and faster is not always better. In fact, it’s usually unsustainable and harmful.) If you follow through on what you’ve created in sessions, you’ll begin to feel a real difference in your life.

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What kinds of clients do you work with?

People who self-identify as part of the social justice movement. If that identity doesn’t resonate with you, then we’re probably not a good fit. 

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Do you coach white-identifying folks? It seems like you’d only want to work with BIPOC.

I coach people of all racial identities. I love coaching BIPOC, but I also love coaching white-identifying people — when it’s the right fit. The most important thing for white-identifying folks to be a fit with me is that they have already done a lot of work around anti-oppression and anti-racism, and are willing to engage in any discomfort that comes up around their white-identity and privilege. This does not mean that you are “perfectly” anti-racist or don’t get triggered. Just that you’re willing to bring curiosity and compassion as things come up. 

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Do you only work with people in formal leadership positions in the non-profit sector?

No. I define social justice work broadly. (See Deepa Iyer’s Social Change Ecosystem Map.) While I do tend to work with a lot of people in leadership positions in the non-profit sector, that’s primarily because those are the people with both a high need for the type of coaching I provide and access to resources for coaching. I have coached lots of people outside of the non-profit sector including people who are between jobs and shifting identities, healers, artists, writers, full-time caregivers, small business owners, and more. If you’re interested in working with me but do not have a full-time job at a non-profit organization, don’t let that stop you from scheduling a discovery session with me! 

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WHAT ARE COMMON TOPICS IN COACHING?

Use the coaching space for whatever you’d like to discuss.  If you’re very curious about common threads, here is an ever-evolving list: 
  • caring for self, holistic health, work-life balance – particularly for caregivers and those with chronic health conditions or disabilities
  • building fulfilling / harmonious relationships and community (family, romantic / life partners, colleagues, friends, etc.) in authentic self (rather than performative)  
  • managing transitions – moving, new job/career, beginning/ending relationships, etc. 
  • starting new creative endeavors – writing a book, starting a business or family, etc. 
  • intergenerational trauma and healing - particularly for immigrants and survivors of violence
  • grief work whether around death of a loved one, climate/social injustice, etc. 
  • intentionally living through late-stage capitalism for people with anti-capitalist values – regardless of financial status 
  • common organizational issues for non-profit leaders: 


Use the coaching space for whatever you’d like to discuss.  If you’re very curious about common threads, here is an ever-evolving list: 
  • caring for self, holistic health, work-life balance – particularly for caregivers and those with chronic health conditions or disabilities
  • building fulfilling / harmonious relationships and community (family, romantic / life partners, colleagues, friends, etc.) in authentic self (rather than performative)  
  • managing transitions – moving, new job/career, beginning/ending relationships, etc. 
  • starting new creative endeavors – writing a book, starting a business or family, etc. 
  • intergenerational trauma and healing - particularly for immigrants and survivors of violence
  • grief work whether around death of a loved one, climate/social injustice, etc. 
  • intentionally living through late-stage capitalism for people with anti-capitalist values – regardless of financial status 
  • common organizational issues for non-profit leaders:


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  • leadership and relational issues with Board, senior and broader staff, external partners, coalitions, funders, clients/program participants, community relations
  • resource issues: fundraising for non-profits, grantmaking for philanthropic organizations 
  • executive transitions and leadership pipeline development 
  • mission-oriented content issues: visioning, execution, re-evaluation/re-designing social justice work 

What do Coach Partners usually get out of coaching?

Each person’s practical results depend on the specific circumstances of each coach partner. Regardless of identity and specific goals, coach partners generally report:
  • relief and a sense of peace 
  • clarity around their own needs, desires and values 
  • feeling more connected to their body, themselves, their cultures, nature, and/or universe 
  • increased self-compassion and ability to cope with stress
  • more confidence in oneself and ability to authentically express self 
  • greater creativity and ability to see possibilities in situations they didn't see before 
  • ability to build more mutual relationships 
  • increased courage and sense of connection to one’s power 
  • greater ease in taking steps in alignment with values and goals
  • more life experiences in alignment with values and goals 

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How would you describe your approach to coaching?

I was trained formally as a coach by Coaching for Healing, Justice and Liberation (CHJL) and I take a liberatory and healing-centered approach. CHJL taught me that: 

“The coach’s compass is curiosity. Curiosity about the context (community, culture and conditions) of the coach partner’s world. This involves being able to be present with one’s coach partner and at the same time invite awareness of systems and cultures of oppression.” 
- Sarah Jawaid and Damon Azali-Rojas, Love Letter to the Movement


I also lean heavily on my spiritual grounding in Buddhism and love of nature and biomimicry.  

As I shared above, I take an empathic, pragmatic and intuitive approach. My coach partners often tell me that I tell them things that are hard to hear in ways that allow them to receive it and work with it to empower themselves into a new story. Some of the methods I use most are:
  • meditation and visualization 
  • deep listening, reflecting back, and co-creating narratives 
  • use of metaphor and poetry
  • somatic and movement based coaching
  • Internal Family Systems parts work
  • ancestral and spiritual work
  • creation of mantras, rituals and other practices

The methods we use depend on the needs of each individual Coach Partner at each moment, their consent and co-creation. I am not a practitioner that “applies” methods “on” others. 

In addition, I am familiar with various personality typing framework such as MBTI, Enneagram, Clifton-Strengths Finder as well as astrology and Human Design and incorporate them into coaching as desired by my coach partners. I am not formally trained in any of these frameworks, but I am a self-taught personality typing nerd. I am trained in tarot reading and have the ability to engage intuitively with coach partners who pull their own cards or receive readings. I do not provide tarot readings as part of my coaching practice. 

I was trained formally as a coach by Coaching for Healing, Justice and Liberation (CHJL) and I take a liberatory and healing-centered approach. CHJL taught me that: 

“The coach’s compass is curiosity. Curiosity about the context (community, culture and conditions) of the coach partner’s world. This involves being able to be present with one’s coach partner and at the same time invite awareness of systems and cultures of oppression.” 
- Sarah Jawaid and Damon Azali-Rojas, Love Letter to the Movement


I also lean heavily on my spiritual grounding in Buddhism and love of nature and biomimicry.  As I shared above, I take an empathic, pragmatic and intuitive approach. My coach partners often tell me that I tell them things that are hard to hear in ways that allow them to receive it and work with it to empower themselves into a new story. Some of the methods I use most are:
  • meditation and visualization 
  • deep listening, reflecting back, and co-creating narratives 
  • use of metaphor and poetry
  • somatic and movement based coaching
  • Internal Family Systems parts work
  • ancestral and spiritual work
  • creation of mantras, rituals and other practices

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How much do you charge?

Committed to making coaching equitably accessible, Rosalee Consulting uses an inclusive sliding scale pricing model. This allows coach partners with more privilege* to pay more to partially support the cost of coaching for those who are not able to pay the full cost due to structural inequities. 

In addition to the sliding scale, I offer packages depending on the number and cadence of calls that make sense for you, as well as the kind of support you desire in between calls.

If you are interested in working together, please book a complimentary discovery session and we will discuss pricing as one element of whether we are a fit. 

*Within the social justice framework, privilege refers to advantages some people have that they don’t often think about because they never have to experience life from the side of disadvantage or oppression. Understanding and admitting our privilege requires active efforts to be conscious of power dynamics and social conditioning. If you feel uncomfortable admitting and examining your privilege, know you’re not alone and this is natural due to social conditioning. Although it’s counter-intuitive for privileged people to accept and admit their privilege, this is a vital step to social justice that cannot be skipped over. 

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How would you describe your approach to coaching?

The methods we use depend on the needs of each individual Coach Partner at each moment, their consent and co-creation. I am not a practitioner that “applies” methods “on” others. 

In addition, I am familiar with various personality typing framework such as MBTI, Enneagram, Clifton-Strengths Finder as well as astrology and Human Design and incorporate them into coaching as desired by my coach partners. I am not formally trained in any of these frameworks, but I am a self-taught personality typing nerd. I am trained in tarot reading and have the ability to engage intuitively with coach partners who pull their own cards or receive readings. I do not provide tarot readings as part of my coaching practice. 

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back to faqs

WHAT ARE COMMON TOPICS IN COACHING?

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  • leadership and relational issues with Board, senior and broader staff, external partners, coalitions, funders, clients/program participants, community relations
  • resource issues: fundraising for non-profits, grantmaking for philanthropic organizations 
  • executive transitions and leadership pipeline development 
  • mission-oriented content issues: visioning, execution, re-evaluation/re-designing social justice work 

back to faqs